Editorial coverage and expert commentary on publications with real readerships. Slower and more selective than a bought placement, and considerably harder for a competitor to replicate.
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NicheDRTrafficCountryPrice
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Website
DR
Traffic
Price
•••••••.co.ukiGaming · Guest Post, Niche Edit
60
50K
£100-200
••••••••.ioTechnology · Guest Post, Niche Edit
60
60K
£200-300
•••••••••.co.ukAutomotive · Guest Post, Niche Edit
60
50K
£100-200
•••••••.comHealth · Guest Post, Niche Edit
50
30K
£100-200
••••••••.deLifestyle · Guest Post, Niche Edit
50
30K
£100-200
•••••••••.com.auSports · Guest Post, Niche Edit
45
20K
£100-200
What digital PR means here
Digital PR is the practice of earning coverage in publications by offering something genuinely worth publishing: data, expertise, a perspective on a story a journalist is already writing. The link is a by-product of the coverage rather than the transaction itself.
That distinction matters. A bought placement is a paid slot; editorial coverage has to clear an editor who does not have to publish anything. This is why it takes longer, converts less predictably, and carries more weight when it lands.
When digital PR is worth the extra effort
It suits businesses with something to say: proprietary data, a genuinely different approach, a founder or specialist who can speak with authority on a subject the press covers.
It is a poor fit if there is nothing underneath it. Digital PR cannot manufacture a story, and publications are good at spotting an attempt to place one.
You have data or research nobody else has published
You have a credible named expert who can be quoted
Your market is covered by publications with real readerships
You want brand visibility alongside the SEO benefit
How digital PR differs from guest posting
A guest post is an article you commission and control, published in a slot the site makes available. Digital PR is an approach to a publication that may or may not result in coverage, on terms the publication sets.
Turnaround is longer and less certain as a result, and the editorial team decides how your business is framed. In exchange, the coverage reaches an audience and carries a credibility a bought article rarely does.
Setting realistic expectations
Digital PR is a campaign rather than a single order. Some approaches land, some do not, and the ones that do often arrive in a cluster because a story gets picked up more than once.
We will tell you when a subject is unlikely to interest a newsroom rather than run a campaign that quietly fails. If the story is not there yet, guest posts and niche edits will usually do more for the same budget.
Frequently asked questions
What is digital PR?
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Digital PR is earning coverage in publications by offering something worth publishing, such as original data or expert commentary. The links that result are editorial rather than bought, which is what gives them their weight.
How is digital PR priced?
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Digital PR opportunities are priced per placement in the marketplace, like other listings. Larger campaigns are quoted individually because scope varies considerably.
How long does digital PR take?
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Longer than a guest post or niche edit, because an editor decides whether and when to publish. Expected turnaround is shown on each listing, and campaign work is scoped separately.
Do I need original data to do digital PR?
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It helps considerably but is not the only route. Expert commentary from a named person in your business works well in markets where journalists regularly need a source.
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