Link Building
How Many Backlinks Do You Need to Rank (and How Long Do They Take)?
How to estimate the links a page needs by looking at what's already ranking, and a realistic idea of when you'll see them do anything.
1 min read
Resources & guides
Link Building
Tactics, benchmarks and what actually moves rankings.
- Practical adviceWritten to be acted on rather than agreed with.
- Written in-houseBy the people who run the marketplace, not a content farm.
- 5 topicsLink building, digital PR, SEO, content and agency growth.
- Free to readNo account, no paywall and no sign-up to get to the end.
Link Building
8 articles
- Link Building
Anchor Text Strategy: Types, Ratios and Mistakes
Which anchors to use, roughly how many of each, and the slip-ups that make a paid link pretty much worthless.
1 min read - Link Building
How Much Does Link Building Cost in 2026?
What does link building cost in 2026? Median prices from thousands of live listings, broken down by DR, traffic, niche, country and link type.
1 min read - Link Building
How to Buy Backlinks Without Getting Burned
Learn how to buy backlinks without putting your rankings at risk. Our SEO team’s process for vetting sites, anchor text, pacing and fixing problems.
1 min read - Link Building
- Link Building
How to build a link plan that survives a core update
A framework for spreading link acquisition across pages, anchors and placement types, so a single algorithm change cannot undo six months of work.
2 min read - Link Building
What actually drives the price of a link placement
Why two sites with the same domain rating can be priced very differently, and which of those factors are worth paying for.
2 min read - Link Building
Guest post vs niche edit: choosing the right one per page
When a new article beats an insertion, how the age of the host page affects results, and the anchor differences between the two.
2 min read
The Daily Squawk
Everything we have worked out, written down
The guides here come from running the marketplace: what publishers actually charge, what editors actually accept, and which campaigns were worth the money. They are free to read and need no account.
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Every guide sits in one of these. The counts are what is published today.
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